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HomeTechZeta Optima: A Comprehensive Employee Tax Benefit Program

Zeta Optima: A Comprehensive Employee Tax Benefit Program

Zeta (bootstrapped payment startup) is the newest portfolio company under the Directi umbrella – a prestigious tech conglomerate with a 17-year-long history and 25 software products in the market. The group has churned out successful mass market businesses like, Flock, Ringo, Radix, Skenzo, and Codechef, without any external funding.

Zeta has launched previously many products like the 1) Optima – a complete range of digitized employee tax benefits solutions, 2) Spotlight – a one-stop digital gifting platform for R&R, festive and partner gifting and 3) Express – a cashless cafeteria solution for workplaces aimed at reducing queues and hassles of cash usage. Recently we were invited to try out their latest product being Zeta Optima. Zeta Optima is a comprehensive, fully-digitised employee tax benefits program that can be managed through a single interface. Companies can use Optima and increase their employees’ take-home salaries by over Rs 80,000 every year, without increasing their cost.

How does Zeta Optima Work?

Zeta Optima for implementation requires the approval of the organization to implement the system. Once the Zeta optima system is implemented in the organizations  Through Optima’s single interface, they can send grants electronically to employees across locations, access audit-ready statements and more. Employees can spend these grants via the Zeta payment suite, which includes the Zeta app, the Mastercard powered Super Card and the NFC-enabled Super Tag.

For those worried about the compliance of the Zeta optima system and interface, Don’t worry the zeta optima is the only solution that has been certified compliant through a written opinion by every one of the big 4 Accounting firms: KPMG, Ernst & Young, PricewaterhouseCoopers, and Deloitte. It’s the system which is even compliant with RBI and Income Tax act guidelines.

The Optima suite of smart benefits includes:

Optima Meal Vouchers

An electronic meal voucher program that replaces non-compliant paper vouchers and meal cards, with a 100% compliant, fully digitized solution. Optima Meal Vouchers can be spent via the Zeta app and the Super Card at 3 lakh+ outlets and can help you save up to Rs 11,880 every year. Optima Meal Vouchers can also be spent at office cafeterias with the Zeta Super Tag.

Optima Medical Reimbursements

The first fully digitized medical reimbursements program in India, Optima Medical Reimbursements lets employees file claims on-the-go via the Zeta app. Through Optima Medical Reimbursements, employees can save up to Rs 4,500 in taxes, every year. Optima Medical Reimbursements grants can be spent via the Zeta app and the Super Card.

Optima Fuel & Travel Card

A digitized solution to manage fuel and transport expenses, employees receive grants from their organizations on their Optima Fuel & Travel Card. The balance in this virtual card can be spent at any fuel or vehicle maintenance station via the Super Card. Employees also have the option to upload bills via the Zeta app and file for fuel or transportation reimbursements. Employees can also use the Fuel & Travel Card to file claims against costs incurred during their commute to work. On the whole, employees can save up to Rs 11,880 in a year.

Optima Communications Card

The Optima Communications Card is a digital solution that helps users save up to 30% in taxes on communications bills. Employees receive their communications grants on their Optima Communications Card, which they can use to pay mobile, landline, data card, and internet bills via the Zeta app.

Optima Gadget Card

The Optima Gadget Card not only allows employees to save up to 30% in taxes on the purchase of gadgets, it also helps organizations save tax on the gadget’s depreciation. Employees receive grants to purchase gadgets in their Optima Gadget Card, which they can either claim on a monthly basis or accumulate to purchase a gadget at the end of the year with the Super Card or via the Zeta app.

Optima LTA Card

Definitely the most compliant LTA program out there, the solution is the first digitized LTA claims platform in India. Optima LTA Card ensures your claims are in line with all compliance guidelines and gives organizations the flexibility to outsource verifications of travel documents to Optima. Employees can upload relevant documents via the Optima LTA Card on the Zeta app and receive reimbursements. They can save up to 30% in taxes with the Optima LTA Card.

Optima Gift Card

With the Optima Gift Card, employees can receive tax-free electronic gift vouchers of up to Rs 5000 in value from their employer. These gift vouchers can be spent at over 11 lakh outlets and online through the Zeta Super Card or the Zeta app.

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Optima Books & Periodicals Card

Designed to encourage, sharpen and develop new skills, the Optima Gift Card is a digital solution to claim reimbursements on journals, reading materials, books and more. Employees receive grants in their Optima Books & Periodicals Card, which they can spend using the Zeta Super Card. Through the Optima Books & Periodicals Card, employees can save up to 30% in taxes.

Optima is built to be comprehensive, it can be tailored to include any tax prerequisite that a company may wish to offer. It is also flexible, allowing organizations to customize how each program is implemented.

This table will give you a break-up of how employees under different tax brackets can save the maximum amount of tax:

About How Secure Zeta is and Should you trust Zeta?

Zeta takes the security concern of the users seriously and has developed a Unique and Innovative solution to provide a secure environment for the users to transact on the app and through the super card without any worries. Zeta understands security standard in a way that addresses the limitations associated with current payment suites. Ultimately, this leads to a greater degree of safety for the user through fraud-proof transactions. Zeta has also acquired necessary certifications that include ISO 9001, ISO/IEC 27001:2013 and PCI DSS v3.1


We currently use traditional 4-digit PINs which offer protection only against trivial threats, however, given the reusable nature of the PIN, they are highly prone to risk. It is hard for the user to know whether or not the card machine at a retail store or the ATM on which he is entering the PIN is tampered with. To overcome this situation and deal with it effectively Zeta has introduced the SuperPin which dynamically generates New Pin every 2 mins based on random algorithm and this dynamic pin doesn’t require internet access and users without internet access can enter the pin shown in the app and continue with the transaction they are processing.


What if we say, your zeta card cannot be accessed outside your locality without your concern. yes, its possible with the Zeta location shield which protects the card to be used outside your location. LocationShield, a security standard that allows transactions only from machines in the same vicinity as you are in. With LocationShield on, you can be sure that no fraudster can transact using your card details even if you inadvertently shared them over phone or email. At the time of making the payment, Zeta’s systems cross verify the location where the card is being swiped and where the SuperPIN is generated. If there is a mismatch, the transaction will not go through. Irrespective of whether the fraudster is trying to do an e-commerce transaction or a transaction with a skimmed card on a POS terminal, the transaction will be rejected and you will be notified.


Forget OTP’s When you have swipe to pay feature which is an exclusive feature from Zeta. When you’re making transactions online, you have to depend on OTPs, which are highly vulnerable. They can be stolen from your phone remotely or be viewed from the notifications tray of your smartphone without unlocking it. Such threats could be avoided with an advanced payment technology.

Swipe2Pay, security technology, lets the user swipe on the secure dialog that is presented by Zeta on their phone and online transactions are complete. Swipe2Pay is perfectly safe, fast and convenient.However, if you prefer to use a traditional static PIN, you can still do that at a higher level of security than usual. Through the Zeta app, you can change your PIN instantly any number of times.

Zeta was Co-founded in April 2015 by Bhavin Turakhia (CEO) and Ramki Gaddipati (CTO), Zeta currently has over 500 employees spread over 11 major cities in India including Mumbai, New Delhi, Hyderabad, Bangalore, Chennai, Pune, Kolkata, Nashik, Baroda, Kochi, and Ahmedabad. With a user base touching 2 lakhs already and a corporate clientele comprising 600 clients, we are making strong strides towards changing perceptions around digital payments. We are ISO 27001 and 9001 certified and PCI-DSS compliant as well.

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Sachin Agarwal
Sachin Agarwal
Meet Sachin Agarwal, a passionate social media enthusiast and a self-proclaimed geek with an unbreakable bond with technology. Currently serving as a Senior Manager in On-Demand Delivery at Reliance Jiobp, Sachin's fascination with technology remains unwavering while others his age may have experienced numerous breakups. Throughout his journey, Sachin has earned countless treats from friends who sought his expertise in resolving laptop and computer issues. Technology runs in his veins, making him the go-to Tech Advisor for everyone fortunate enough to know him. Now, with Indian Tech Guys as his platform, Sachin aims to share his vast knowledge and insightful reviews with the world, establishing himself as the "Sachin of Technology." Join him on this exciting venture as he explores and embraces all things tech.
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