True Balance as the name suggests is a balance check application. It helps the users to check their talk time balance and Data balance, the brand has evolved since the launch into its model to move into financial services for that section of economy who need money for living to fulfil their basic needs. As part of their future strategy, True Balance is focused to provide financial products and services suiting their needs like – True Pay Later, Recharge Loan, insurance etc.
Due to current emphasis on Digitalization and cashless economy, True Balance, The FinTech Application has introduced a new feature which helps its user base to purchase smartphone and feature phone for India Tier II and India Tier III cities through its application. True Balance is on the verge of expanding its business by providing E-Commerce platform enabling customers to have benefits of buying smartphones with retail partners and access the fintech services like digital payment, insurance, and purchase of financial services.
With the launch of handsets, services like railway and bus tickets with an option to pay in instalments the company is all set to expand its revenue generation and Gross transaction volume. The brand will keep adding a wider range of partners to increase its offering in handset category
Currently, True Balance has clocking 3 lakh transactions daily and aims to bring financial freedom to primarily unbanked users by giving them a safe, fast and convenient transacting experience while also bringing them under the umbrella of financial inclusion right on their doorstep.
True Pay later a service recently launched by the brand to fulfill the needs of their users to pay their electricity bills, mobile bills, and DTH recharges in two payments have achieved another milestone by crossing the mark of 1 million transactions. The new service was launched to tap customers who are unable to pay the whole amount of their monthly bills at once was received well by its user base of 70 million.