VU Raises the Bar for TV Market in India with New Announcements

VU has been creating ripples in the market by announcing breakthrough technologies and products that offer value to people. Since the beginning, VU has been the No.1 choice for the customer because of its value for money TV and smart features within an affordable range. I was invited recently by VU Televisions to experience their upcoming new TV before they are even launched at an exclusive event that held in Mumbai. While the event was going on the Chairman and CEO of the company Devita Saraf announced the huge success of the brand in India and the company has achieved Rs.1000 Crore in revenue. The brand currently holds the number 3 position just after Samsung and Sony. With the new TV Vu also announced VU Upscaller.

The revolutionary Vu VOD Upscaler is a breakthrough technology to specifically enrich the video and audio playback for VOD (Video On Demand) content like Netflix, Youtube, Amazon Prime and others. High-production VOD content is made with the latest in camera and VFX technology, but in most cases, viewers do not get optimum experience because of internet speed and quality constraints. Vu has developed proprietary upscaling technology that combines multiple advanced machine learning algorithms working in parallel with a state-of-the-art DSP (digital signal processor) to provide the best video/audio playback for VOD content. This gives high-end, cinema quality playback for VOD content.

Vu in stealth launched the revolutionary Vu VOD Upscaler technology with its Premium Android range of TVs. In addition, more than 3,000 units have been installed in the month of March. Vu has received raving reviews for its picture and audio quality – some even rating it better than Samsung and LG. Vu has the legacy of information technology which gives it the unique capability to create a technology like the Vu VOD Upscaler, which converges information technology into televisions.

Vu makes televisions for the new age, with capabilities in display and audio technology as well as a strong background in IT and software. The cold fusion of the best in display and audio technology is enhanced with software for better quality content and control. Vu has long been leader in the television industry – pioneering new technology and raising the bar on what we expect from home entertainment and the Vu Upscaler technology is available in the following new launches:

Vu Pixelight TV – Next Generation

Vu Pixelight 4K TV comes equipped with revolutionary technology that delivers upscaled picture and sound quality for streaming Video on Demand (VOD). Vu puts more control in your hands with the Pixelight Remote with 4 Hotkeys to instantly access built in Premium Licensed apps like Netflix, Amazon Prime and YouTube, and an apps menu with plenty of Indian apps and content too, for example Eros Now, Hungama Play and many more. The Vu Pixelight HDR technology delivers vivid and clear visuals which, added to built-in Dolby Audio and DTS technologies, makes for an immersive entertainment experience.

Available in: 43″ (Rs. 30000), 50″ (Rs39000), 55″ (Rs. 42000), 65″ (Rs. 66000)

 Vu Ultra Smart TV

The Vu Ultrasmart Full HD TV (Available in 32,43,49) comes loaded with licensed Netflix, Prime Video and YouTube apps – all immediately accessible on its 4-Hotkeys remote. With a unique Smart Interface, the Vu Ultrasmart offers an enjoyable and easy way to access smart content. The High Bright Panel and built in Dolby and DBX-TV audio deliver incredible picture and sound quality, all housed in a sleek piano design body.

Available in: 32″ (Rs. 14,500), 40″ (Rs. 21,000), 49″ (Rs. 31,000)

Vu Premium Android

The new age Vu Premium Android 4K TV is powered with HDR 10 & Dolby Vision technology, which helps upscale details by maximizing contrast and color accuracy to deliver immersive 4K HDR picture quality without losing details. Combined with built in high-quality Dolby MS12 Audio and & DBx-tv, Vu delivers wider soundstage audio clarity to your content. The Vu Premium Android 4K TV runs with Android 8.0 OREO which enables access to the entire Google Ecosystem along with certified apps like YouTube, Hotstar etc through Vu ActiVoice remote which creates a more engaging and effortless opportunity to use videos & apps in the fastest way.  The Titanium grey material with OD22 slim design perfectly complements modern living room decor while minimising visual distraction and focusing more action on the content. 

Available in:  43″ (Rs. 35,000), 50″ (Rs.41,000), 55″ (Rs.47,000), 65″ (Rs.72,000)