UCWeb launches UC News,Made For And From Users
UCWeb Inc., a leading mobile internet company and part of Alibaba Mobile Business Group, today announced its strategy for 2016, with the launch of UC News App and an upgraded UC Browser. In a first, UC News is an app launched by the company, meant exclusively for India. UC News is powered by big data technology and is a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go.
The company, a unit of Alibaba Mobile Business Group, also announced that UC Browser India’s monthly active user base has reached 80 million and continues to grow rapidly. UC Browser is now revamped as a content aggregator and, according to StatCounter, the most used mobile browser in India with over 58% market share as of May 2016.
Strategic Shift: From tool to content aggregator
UC Browser’s usage data shows 73% of its 80 million MAU are tagged as “News Feeds Consumers”. On an average, each UC Browser’s Indian user consumes 6 pieces of news/feeds per day. The company also released many more interesting facts to the users for the very first time in India.
Commenting on the new strategy, Kenny Ye, General Manager of UCWeb, Alibaba Mobile Business Group said, “Digital content consumption is on the rise and the challenge is how we can customize, curate and present diverse content to users. Content providers face difficulties in distributing the content of different formats, while consumers are swamped by an information overload. Our answer to these challenges is to position ourselves as a content aggregator. The newly launched UC News and upgraded UC Browser for India are two contemporary products embedded with the aim of content aggregation.” The revamped UC Browser also features UC Cricket, an in-app, all–in-one cricket content hub.
Also, UC Browser had researched well before launching UC News. The UC Team have gathered Data from individual research carried out by external agencies and accordingly implemented the outcome and suggestions from those researchers. The News App features customized news to a great extent and The app learns as you use it and accordingly it suggests and recommends you the news article based on the apps learning and Big Data Technology.
Big data-driven UC News: A smart way to access and consume content
UC News offers a platform that brings together both traditional and new media content creators in a single place and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser. UC News is easy to use app and features a unique and highly user-friendly interface. It is a one-stop source of trending and curated news content covering all the popular categories of news with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc.
UC News tracks and matches the trending keywords on Facebook and Twitter, and decides on the trending topics before recommending them to the user. UC News also allows users to customize content subscription, as they can choose any kind of content they wish to consume.
To help make valuable opinions heard, UC News is planning to partner with self-publishers and key opinion leaders in the future for original content. This would give individual publishers a way to monetize their content and get traffic in their article. Individual bloggers and publishers many times faces the difficulty of getting a reach to the audience but UC Team would soon offer publishers a way to publish their content and get it reached to the end users already UC Browser have great numbers of active users in India and those Users and using Their UC News product they plan to bring Content and Users together. UC News would serve as a Platform to have news of all kinds at a place and that too according to the users likes.
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