Toyota Kirloskar Group, A joint venture of Toyota corporation of Japan in India with Kirloskar group to manufacture and sell Toyota cars in India. The company currently stands at the 4th position after Maruti Suzuki, Hyundai and Mahindra. The TKM group has been continuously striving hard to provide the best in class experience to the consumers by using technology as a medium. The group introduced a new revolutionary Test drive application for the Car buyers. This is one of the first kind of application that has been introduced which leverages technology to provide convenience to dealers as well the customers. The application explains the features of the car that they are looking for, enhancing their overall driving experience. It so happens that many a time the sales executive sometimes forgets to explain certain key features to the prospective customers and this application would help them.
Toyota has always been at the forefront when it comes to technology, In a bid to provide a latest and better experience to the consumers the company has launched this application to build product conviction with effective test drive experience. The main thing that impressed me is the application is not restricted to just one language i.e. English but it’s Multilingual, So you can understand things in your language without any issues. This also helps in understanding the things better and clearer. As of now currently, English and Hindi are supported in the application. I believe Toyota Kirloskar group should add more languages in the future update so as to cater other language speaker people. This Application is connected to the vehicle through an OBD (On-Board Diagnostic Device) to make it interactive with the vehicle driving pattern. Thus the features are automatically triggered based on the driving response.
The application has already completed its pilot test and the company has received an encouraging response from the users. Test drive plays a very crucial part in the purchase decision. The customer should be provided with all the information and hence this application would play a great part in it and transform the sales numbers for the company.
This application is an iOS-based state-of-the-art technology, designed for iPad Devices. The application is installed in iPad and configured with OBD i.e. “On-Board Diagnostics” device which is fitted to the car and paired with the Car’s Audio System.
Once the engine is started, the iPad Application senses engine performance parameter triggered by the OBD device and based on the customer driving response, respective performance and features will trigger and initiate explanation of the characteristics from the iPad application. The voiceover explanation of the car highlights through the car’s audio system ensures customer Test Drive experience is unique, uniform and universal.
Speaking on the occasion of the launch, Mr. N. Raja, Deputy Managing Director, Toyota Kirloskar Motor Pvt. Ltd said,
“We at Toyota continuously strive to understand evolving customer needs, to offer newer and better driving experience beyond traditional vehicle transport. Keeping in mind changing customer lifestyle, we have introduced this application to further streamline the test drive experience at dealerships and strengthen the customer connection to the brand – converting one-time product sales into long-term service-oriented relationship. With booming digitization, we entered this space through Paperless Customer Information Capturing in the Pre-Sales Area and Toyota Connect in the Post Sales Area. We are expanding our horizon introducing the First in Industry Unique Digitalized Test Drive Application aiming to standardize the product explanation during the Test drive and make the experience more exciting. The interactive feature lends a ‘human touch’ to this application, thus making it unique”.